More Juice Bars In Greenwich, CT? (and Cos Cob...)

I was just reading a new article from in the Greenwich Time concerning the addition of another juice bar coming to town. "Is a juice war brewing in Greenwich?"  I'm really on the fence about this. On one hand I do see how this relatively new healthy craze/kick is sustainable, while on the other I see spending $10 per drink as a bit crazy... I keep going back and forth. If you have ever tried to make one of these drinks you'll see how expensive it is just to buy the fruit.